27 October, 2010 / Admin
INCUBATOR launched at the Oxford Art Factory on 30th September, 2010. It was an industry-first, promoting multi-disciplinary collaborations in the creative industries. The event attracted filmmakers, music artists and fashion designers around future screen projects. Curious minds from the fashion industry came along to learn how their clothes could become involved with films and music videos in production. Music artists attended to meet filmmakers and learn how they could get their songs synced with films in post.
INCUBATOR was a hugely successful experiment. It showed how different disciplines across the gamut of the creative industries could collaborate and, importantly, how different creative production processes could be interwoven in new ways.
Over 500 industry people attended. INCUBATOR helped attendees craft their projects in a like-minded environment. Subsequently, various collaborations were forged.
One prominent success was the inclusion of fashion couture by designer Nicola Finetti in the Mercedes-Benz film Venger, starring Christian Clark and Henry Nixon. The film was distributed by G Brothers Mercedes-Benz dealership, based in Mona Vale, through an integrated campaign that saw the project launch a new Mercedes-Benz model.
Video from the inaugural Incubator in 2010, courtesy of UnseenTV __
Photographs from Incubator in 2010 __
For more photos please visit the Incubator Facebook page: